Published club accounts, worked the same way for every club, and what they show.
Matchday revenue per supporter for every club whose published accounts show it, with the method behind every figure on this site.
Storm Austen and Storm Boelo hit the UK on the same weekend. Non-league crowds fell 10.6%. EFL crowds came in 2.5% above a usual Saturday.
A Saturday that moves to Tuesday is a smaller crowd and a shorter evening. The money still comes. It comes later, and there is less of it.
Farnham Town turned an ordinary October league game into a Bavarian beer hall. Event revenue came in 57% above the average home game, and every gain came from what supporters spent once they were inside.
The median Championship club takes £2.81 less from each supporter than it did in 2016, after inflation. League One is down £1.19 and League Two £1.61. The Premier League is up £5.77.
Bring your attendance and what a matchday takes today, and the conversation starts from your numbers against every club on the benchmarks page.
Off Pitch works as an external Chief Revenue and Digital Officer across all three levers, retained across a season and measured on revenue rather than output. Send your numbers and the conversation about scope costs nothing.
Priced against the scope of workEnquire about a partnershipA working session on your club, booked for as long as it needs, with a written summary afterwards. Suited to a club with the people to do the work and no outside view on where to point them.
£250 for ninety minutes