Off Pitch is an external Chief Revenue and Digital Officer for football clubs. More supporters through the gate, more spend from each of them, and a digital audience that pays.
At Farnham Town, up from £7.45, past the average League One club at £13.50.
021,400+a game
Up from 85 a game in 2019, with sellouts above 2,300.
0310×sponsorship
Grown tenfold since 2022 through national press and creator partnerships.
04No.40UK clubs by views
One of the 40 most-watched club accounts in English football.
(01)Where the money isThree levers
Three waysa club’srevenuegrows
Every club has the same three. They compound, so a club moving all three grows faster than a club moving any one of them.
01
Revenue per fan
What each person spends once they are inside the ground. Ticketing, food and beverage, retail, hospitality and sponsorship, priced against the crowd you get and served across enough outlets to take a second round at half time.
02
Attendance growth
More people through the turnstile, arriving earlier and staying longer. Ticketing that works on a phone, membership and season ticket renewal, and reasons to be at the ground either side of kick-off.
03
Digital audience
The following the club builds and the revenue attached to it. Content, social growth and a website that sells, from people who ran tech and media at one of the world’s largest social agencies.
(02)The projectionSame crowd, different level
Estimate theimpact atyour club
Put in your average attendance and what a matchday takes today. The projection shows what the same crowd is worth at each level of the game.
What the increase is worth
£233,4502.4×
Farnham Town closed a gap this size across four seasons, from £7.45 a head to £17.60. Talk to us about the same number at your club.
Your season today, over 23 home games£171,350
At Farnham Town level£404,800
Benchmarks are matchday revenue per attendee across each division. Figures assume 23 home league games. Same fixtures, same ground, same supporters. Levels are ordered by revenue per head, not by league position.
Your club
Per home game
Per home game
£
Your revenue per head£7.45
Compare againstRevenue per attendee
(03) The model, Farnham Town
From the ninth tierto the National League South
TicketingFood and beverageRetailHospitalitySponsorshipMembershipSeason ticketsContentSocial growthMatchdayTicketingFood and beverageRetailHospitalitySponsorshipMembershipSeason ticketsContentSocial growthMatchday
Farnham Town is our club and where most of this work started. Since 2022 it has won three promotions and reached the highest level in its history. Off the pitch it has gone from a £30,000 members’ club to a seven-figure business.
No.40
UK clubs by views
One of the 40 most-watched club accounts in English football, alongside clubs several divisions above.
1,500%+
Attendance increase
From 85 a game in 2019 to 1,400 and above today, with sellouts past 2,300.
£1M+
Revenue, 2026
Digital ticketing, retail, new food and beverage outlets and hospitality packages.
10×
Sponsorship growth
National press and creator partnerships turned attention into signed sponsorship.
UK clubs by views
39AFC BournemouthPremier League
40Farnham TownNational League South
41Luton TownChampionship
Championship-level digital audience
The club’s social output is now one of the 40 most-watched in English football, alongside clubs several divisions above.
Average attendance, 2019/20 to 2026/27
1,500%+ increase in average attendance
Average attendance has grown from 85 a game in 2019 to 1,400 and above today, with sellouts above 2,300.
Partners and national press
National press behind every initiative
Creator partnerships with the Sidemen, Callux, Pitchside and others turned attention into sponsorship and revenue.
Matchday revenue per head
Farnham Town, 2022£7.45
Average League One club£13.50
Farnham Town today£17.60
Grassroots to a seven-figure business
Revenue per head went from £7.45 to £17.60, past the average League One club at £13.50, from a ground in the National League South.
(04) What we do
Off Pitch as yourrevenue and digital function
Retainers are priced by division, and on the largest opportunities we tie the fee to the revenue we help create.
We go through your commercial revenue matchday by matchday and your digital estate end to end. Ticketing, food and beverage, retail, hospitality, sponsorship, the website and every channel the club posts on.
Then we hand you the moves worth making, sequenced so the ones that pay first come first. Each one carries what it is worth across a season, so the board can see the case.
From there we run them with you across the season, with a CRM and dashboard built around revenue per head so you can manage the number week to week.
(05)Tell us about your clubWe reply within two working days
Start withthe number
Bring your attendance and what a matchday takes today. That is enough for us to tell you where the next pound comes from.
(06) Before you commit to anything
A ninetyminute call
Senior input on one question, for clubs that want an answer before they commit to anything. Bring your attendance and what a matchday takes today. You leave with the moves worth making first at your level and what each one is worth across a season, written up afterwards so you can take it to your board.
AFC BournemouthPremier League
Farnham TownNational League South
Luton TownChampionship
